This roadshow was developed for Siemens and was designed to do two distinct jobs. One was to showcase the wide range of Osram lightbulbs and to show where different bulbs would ideally be located around the home to provide optimum ‘mood’ or ‘ambience’.
The second task was to develop a way to clearly and simply demonstrate the benefits of LED lighting compared to conventional. We developed the pedal power demonstration set – one of our bicycles is wired to LED bulbs, and a second bike is wired to conventional bulbs. Members of the public compete to power the bulbs – and it is very clearly shown that the LED bulbs require a fraction of the amount of pedal power to provide the same light.
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