This campaign for Cadbury Dairy Milk Ice Cream took over Covent Garden. We gave away delicious Cadbury milk chocolate coated ice creams to the public during a blisteringly hot spell of beautiful weather (organised by us!). One of the ice creams had a specially commissioned solid gold ice cream stick valued at £10,000, so our walk-in freezer storage was secured behind bars with security officers, giving a dramatic feel to the whole set.
We also offered blind tastings pitching Cadbury Dairy Milk Ice Cream directly against their main competitor, Magnum. This provided a further focal point, and masses of social media and PR content.
The activity was pre publicised through numerous channels including Time Out and London taxi wraps.
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