This campaign for Cadbury Dairy Milk Ice Cream took over Covent Garden. We gave away delicious Cadbury milk chocolate coated ice creams to the public during a blisteringly hot spell of beautiful weather (organised by us!). One of the ice creams had a specially commissioned solid gold ice cream stick valued at £10,000, so our walk-in freezer storage was secured behind bars with security officers, giving a dramatic feel to the whole set. 
 
We also offered blind tastings pitching Cadbury Dairy Milk Ice Cream directly against their main competitor, Magnum. This provided a further focal point, and masses of social media and PR content. 
 
The activity was pre publicised through numerous channels including Time Out and London taxi wraps. 
To find out more about Bite, get in touch with us 
on 0117 973 9873 or sales@bitesampling.co.uk 
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