It’s a widely used term, but for us experiential activity is all about drawing target consumers further into the brand
The sweet spot is something that is fun, stays in the mind, gives a highly positive impression of the brand, and which is talked about back at the office or at home.
More often than not, timely and well-executed experiential activity provides huge amounts of content for social media and PR.
VR experiences are always popular, but here you’ll also see examples of blind tastings for Cadbury Dairy Milk Ice Cream, make-up booths for Maybelline, a TukTuk photo opportunity for Drink Me Chai, and Style Police for Garnier Fructis.
For Evian we developed the Wimbledon set – giving consumers the opportunity to guess whether a Wimbledon serve is ‘Out or Evi-in’. We had the privilege to access archived footage, including the Hawk Eye result. The image below is the set being launched at Tesco head office before heading out on a national tour.
For Beronia wines, we offer wine tastings, wine masterclasses and freshly cooked food and wine pairings. For L’Oréal we have provided dozens of great experiences – examples below are for our Elvive hair and scalp analysis, and for our Invincible Platinum lipstick make-overs delivered by our expert artists.